22 Vision supported the digital marketing efforts for Best of the Best, one of the most iconic Caribbean music festivals, helping drive momentum for a historic year. The strategy focused on large-scale visibility, audience engagement, and performance-driven execution leading into the event.

Through data-informed marketing and continuous optimization, the campaign contributed to record-breaking attendance, with over 20,000 fans in attendance. Close collaboration with the Best of the Best team ensured alignment across strategy and execution, resulting in a landmark year for the festival.